ROO
Group announces the launch of its new brand identity to better reflect the company’s
updated strategic direction and corporate initiatives. The new brand, KIT
digital, represents the company’s operational platform and focus on “Knowledge,
Imagination and Technology” to provide its clients with the strategies and tools necessary
to harness the significant potential of Internet video.
KIT digital works closely with [...]
For a long time, our team (not to mention a bunch of other folks at university research groups, legal academics, network technology researchers, etc.) have urged the media industry and communications companies to stop fighting technologies such as P2P or BitTorrent and look at them as potentially useful tools in the evolution of digital media distribution. It would appear (the link will take you to a Verizon press release that includes a link to a video, among other things) that Verizon went out and did what few other ISPs would do: worked with a vendor (in this case, Pando Networks) that developed a system based on P2P technologies that would actually improve the performance of moving large video or audio files across its networks. (We should note that NBC is using Pando’s technology for its NBC Direct content download service.)
The result of the test? Verizon’s engineers noted that the field test found that Verizon broadband consumers were seeing a 40% improvement (over traditional client/server content delivery models) in the downloading of rich-media files and that the network operator was seeing a 50% reduction in network operations cost. In fact, an engineer featured in the Verizon PR video noted that P2P solutions, such as Pando’s, were approaching “carrier grade.” I don’t think carrier engineers throw around that term lightly.
Then again, apparently some ISPs are still conflicted about P2P and BitTorrent technologies. I think it would be mean-spirited to laugh out loud when reading this story detailing the “dysfunctional” relationship between BitTorrent Inc. and Comcast, after reading the Verizon press release.