Bill Wishon’s News and Views

Do smells have an impact on how we judge people? Certainly if someone smells bad, we may have a negative impression of the person. But what if the smell is so subtle we don't consciously notice it? Research results have been mixed, with some studies actually reporting that we like people more when in the presence of undetectable amounts of bad-smelling stuff. How could that be?

A team led by Wen Li believes that the judges might have actually been able to detect the odor, and then accounted for it in their response -- giving a face the benefit of the doubt when there's a hint of bad odor.

But odor detection is a tricky thing. Sometimes you're not sure if your milk or wine has gone bad, even after giving it a good whiff. The researchers felt that controlling the odors for a study would be the key to getting good results.

They first determined the odor detection threshold for each of 39 student volunteers. This was done by having each person sniff bottles containing progressively stronger solutions of three different compounds: Citral ("lemon"), anisole ("ethereal"), and valeric acid ("sweat"). The threshold was determined by when they could detect the odor. Then, for the actual experiment, bottles that were about 100 times more dilute were used.